The Concept of Journey-Driven Design
I 100% agree with the concept of “Journey-Driven Design”. Yes, mobile browsing is exceeding the average number of users on desktops but it does not mean we must choose one over the other when prioritizing how we design. The user-experience, regardless of what device that experience comes from, should lead our design direction. Metaphorically speaking, it doesn’t matter which car you take on a trip, it’s which route you take to get there and what you see/experience along the way. It can be struggle in some cases to truly flush out all your ideas and concepts due to project budgets, timelines, etc.; Nonetheless we should not let it compromise the goal we are ultimately trying to achieve for our clients and end-users.
-Caitlin S. Craighead
Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design – Smashing Magazine
Mobile-first is not specific enough to user needs. Learn more about journey-driven design and how it emerges from a user-centered approach.